Strategic Management and Entrepreneurial Transformation

About This Course

Within fast changing environments, a strategic perspective is fundamentally important for setting the right directions for future developments of companies. Therefore, the central aim of this module is to provide students with the economic understanding and skills necessary to become good strategists — whether in a large corporation, a mid-sized company, or an entrepreneurial startup.

The module makes participants familiar with the economic foundations of strategic management, the role of entrepreneurs within firms and the economy, and various disciplines of strategic management, such as technology strategy, pricing strategy, or investment strategy. It covers strategic management on the business as well as on the corporate level and the entrepreneurial transformation following a good strategy process by analyzing case studies from various industries and regions.

Learning Objectives

• Enable students to recognize and describe the characteristics of entrepreneurial management in established companies.
• Assess and evaluate the relevance of entrepreneurial activity in established companies for innovation.
• Evaluate the economics of strategies chosen by companies concerning their potential for future.
• Apply tools and frameworks for corporate entrepreneurial activities within companies across industries or public institutions.

Study Programs

This course is mandatory for the following study programs.

• MBA Digital Technologies
• MBA Digital Transformation
• M.Sc. Digital Leadership

This course is offered as an elective for the following study programs.

• M.Sc. Advanced Digital Reality
• M.Sc. Applied AI
• M.Sc. Cybersecurity

Micro Degree

• This course is offered as a micro degree.
• German UDS Micro Degrees are compatible with the European MOOC Consortiums Common Micro Credentials Framework.
• Micro Degrees will be rewarded with an equivalent of 5 ECTS.
• Micro Degrees are offered to non-regular students and require a fee of €900.

Requirements

None

General Information

• Teaching Format: Experience
• Total Workload Master: 125h (40h/85h) / 5 ECTS
• Total Workload MBA: 100h (30h/70h) / 4 ECTS
• Total Workload Micro Degree: 125h (40h/85h) / Equivalent to 5 ECTS
• Module coordinator: Dr. Marco Bade
• Examinations: Quizzes, presentation(s), essay(s)/paper(s), project report(s), written exam (tbd) - Details will be announced with course start.
• Offered: Odd quarters