MBA Digital Media (available soon)

Overview

The Digital Media MBA at the German University of Digital Science (German UDS) prepares executives and thought leaders in the international media and information industry for the profound upheavals of digital transformation. The program is designed to bridge the gap between the latest research and technological innovations and concrete management and strategy tools. The program covers relevant future topics in the media industry, including artificial intelligence, big data, immersive technologies, platform economies, and ethical, regulatory, and social challenges, in a systematically coordinated modular architecture. The program not only imparts expert knowledge on current and future technology fields, but also develops holistic problem-solving skills, reflective abilities, and innovative strength for sustainable change processes in communication markets.

The program's commitment to innovation is evident in its integration of current discourses from science, industry, and society. These discourses are brought together at the highest level as part of the international Digital Science in Media & Communication conference. The curriculum is therefore not backward-looking or purely administrative, but rather, it is participative and project-oriented, and it is constantly on the pulse of digital transformation. By combining theory and practice, students become architects and mediators of digital media intelligence. They learn to not only accompany innovations but also to actively drive them forward in companies, organizations, and the public sector.

The MBA program fits perfectly into the German UDS portfolio because the university aims to educate leaders for a sustainable digital society with its consistently digital, internationally networked, multidisciplinary profile and non-profit orientation. The German UDS understands digital education as a connecting platform for scientific reflection, innovative application, and social impact, not as mere technology training. The new MBA program aligns with this mission, combining strategy, creativity, technical proficiency, and social responsibility within the context of global media and information markets. It establishes itself as a "one-stop solution" for the next generation of media managers, data strategists, and digital changemakers.

Exemplary Study Program

Electives

Benefit from our large pool of electives and take the opportunity to specialize individually in your field of interest.

A special feature of our degree programs is the great freedom of choice. While students on each study program must take 50% of the elective modules from a specified subject area designed specifically for the individual study programs, the rest can be chosen freely from the entire electives pool.

• Strategic Communication & Storytelling
• Information Flow & Credibility
• Media Platforms & Ecosystems
• Digital Law & Governance
• Audience, Engagement & Personalization
• Media Innovation & Sustainability

Program Objectives

• The MBA Digital Media program sets a new standard of quality for digital management education. It is unique in the international education market due to its combination of content breadth, method diversity, and consistent practical orientation.
• This MBA approaches digital transformation in media companies, platforms, and communication agencies not only from a technological standpoint, but also from strategic, creative, and social perspectives and actively manage their effects on value creation, public discourse, and democratic culture.
• The program enables students to intelligently use disruptive technologies, to use Al-supported content production and data analytics as tools for responsible and inclusive storytelling, user-centered communication, and sustainable media innovation, not as an end.
• The MBA program integrates module content on media ethics, regulatory frameworks, and social opinion formation to teach necessary skills such as ethical and governance-oriented which are important in managing the automation of central production, curation, and distribution processes.
• Students focus not only on implementing their own innovative ideas but also on strategically examining social relevance, ethical implications, and sustainable value creation potential. 
• Students learn to independently plan and implement impact-oriented projects, such as developing Al-based fact-checking tools, community platforms, and digital start-up concepts in media innovation. 
• Students develop and test the latest tools, such as data mining, smart data reporting, AR/VR/XR production and digital monetization, in virtual real-world laboratories, company projects with exclusive partners, leadership workshops and interactive research projects.

Unique Features

• Prepares students for careers in industries that are affected by the digital transformation, including research, development, entrepreneurship and management.
• Enables interdisciplinary collaboration and exchange of ideas between students across different disciplines.
• Students work individually and in teams to conceptualize, research, plan and deliver a series of projects.
• Develop critical evaluation, conceptual thinking and communication skills for diverse media and audiences.
• Engage with external communities of researchers and attend professional events, festivals and masterclasses with industry practitioners. Refine their practice in a relevant, real-world context.

Why study this MBA?

• This MBA is unique in the international education market due to its combination of content breadth, method diversity, and consistent practical orientation.
• The program's didactic structure is designed so that theoretical and methodological knowledge is always combined with current market trends, real case studies, and concrete transfer tasks. This allows students to apply and reflect on what they have learned to operate challenges in media companies, start-ups, or platforms.

Why German UDS?

• At the German UDS, the students combine theory and critical thinking with practical experimentation and application.
• Throughout the years, the students learn from pioneering thought-leaders and work with internationally significant industry partners.
• This collaboration allows the students to create innovative work in virtual and extended realities.
• The German UDS provides an extensive online toolset that allows you to succeed with your studies.

Career Outlook

• Upon successfully completing the program, graduates possess a unique set of skills that prepare them for strategic leadership roles and innovative positions in media companies, communications agencies, technology start-ups, global platforms, and digital strategy teams. 
• Graduates know how to connect the complex interfaces between media tech, artificial intelligence, the data economy, and creative media design. They can use these connections to develop and implement new business models.
• hey demonstrate leadership qualities by designing agile organizational structures, leading international teams, and strategically implementing disruptive technologies.
• By deepening their skills in audience analytics, immersive media formats, and innovation management, graduates can present tailored solutions to the challenges and opportunities of digital change.
• The program's practical integration of startup support, mentoring, and impact projects fosters their entrepreneurial spirit and empowers them to independently manage media tech companies or future communication platforms, from conception to a successful market launch.
• The program is designed in terms of content, methodology, and didactics so that it imparts skills and shapes reflective personalities that can actively shape and lead media and communication responsibly into the future.