Hybrid EventConference

3rd International Conference on Digital Science in Media and Communication

Nov 6, 2025 - Nov 7, 2025

CloudHouse, German University of Digital Science, Potsdam, Germany (Onsite & Online)

3rd International Conference on Digital Science in Media and Communication | German UDS

Event Access: Hybrid Event

This is a hybrid event offering both in-person and online participation options. Attendees can choose to join physically at the venue or participate remotely via online streaming and virtual interaction tools.

Event Schedule

2 days, 31 sessions

Opening & Welcome

09:00 - 09:20

Opening remarks by Prof. Dr. Mike Friedrichsen and Prof. Dr. Christoph Meinel, setting the stage for discussions on innovation and digital transformation in media and communication.

Prof. Dr. Mike Friedrichsen & Prof. Dr. Christoph Meinel

Co-Founders & Presidents of the German UDS

Welcoming address

09:20 - 09:45

Welcoming address by Prof. Dr. Susanne Stürmer, President, Film University Babelsberg, and Anke Gaiser, Head of the Digital Development and Strategy Department at RBB, emphasizing collaboration between academia and media institutions in shaping the digital future of communication.

Prof. Dr. Susanne Stürmer

Chairwoman RBB

Anke Gaiser

Head of the Digital Development and Strategy Department at RBB

Impact of AI on the future of journalism—based on Aftonbladet (Chair: Prof. Dr. Steven Ney)

09:45 - 10:15

Angelica Öhagen explores how Aftonbladet integrates AI to enhance journalistic practices and redefine newsroom innovation.

Angelica Öhagen

Project Manager AI and Innovation, Aftonbladet

Augmenting Communication: Creativity, Ethics, and Expression in the Age of AI (Chair: Prof. Dr. Maren Borkert)

10:15 - 11:15

Prof. Dr. Carsten Baumgarth — Augmented Creativity: AI at the Crossroads of Brands, Research and Arts

Exploring how artificial intelligence reshapes the creative process, bridging brand strategy, academic inquiry, and artistic expression.

Prof. Dr. Heiko Beier — Creativity Meets Strategy: Using Hybrid AI for Ethical and Effective Communication

Examining how hybrid AI systems can enhance communication strategies while maintaining ethical integrity and creative depth.

Prof. Dr. Carsten Baumgarth

Berlin School of Economics and Law

Prof. Dr. Heiko Beier

International University SDI München

Coffee Break

11:15 - 11:30

Technological Developments, AI, Disinformation, and Verification: Challenges and Implications for News Media (Chair: Prof. Dr. Mike Friedrichsen)

11:30 - 12:00

Jochen Spangenberg explores how technological innovation and artificial intelligence reshape journalism, focusing on the growing threats of disinformation and the ethical responsibilities of modern news media.

Jochen Spangenberg

Deputy Head Research Deutsche Welle

Media Business and Media Economics! Isn‘t the Core Question the One about Content? (Chair: Prof. Dr. Mike Friedrichsen)

12:00 - 12:30

Prof. Dr. Harald Rau discusses how the essence of the media industry lies in content creation and storytelling rather than traditional media structures.

Prof. Dr. Harald Rau

Ostfalia University

Digital Accountability: Navigating Law, Markets, and Machine Intelligence (Chair: Prof. Dr. Thomas Staubitz)

12:30 - 13:30

Dr. Thorsten Voss — When Communication Moves Markets: Digital Law Requirements for (F)Influencers

Exploring the legal and ethical responsibilities of digital influencers as communication increasingly shapes financial and market behavior.

Prof. Dr. Martin Ebers — Risk-Based Regulation of Artificial Intelligence: Insights from the EU’s AI Act

Examining how the EU’s risk-based framework for AI governance redefines accountability, innovation, and regulatory enforcement.

Dr. Thorsten Voss

Schalast Tax & Law, Frankfurt

Prof. Dr. Martin Ebers

President of the Robotics & AI Law Society (RAILS), Professor of IT Law at the University of Tartu, Estonia

Lunch Break

13:30 - 14:30

Corporate Communications - how can we learn from each other? (Chair: Prof. Dr. Marco Bade)

14:30 - 15:00

Paul von Preussen explores how intergenerational collaboration shapes digital culture, innovation, and communication in today’s connected world.

Paul von Preussen

Founder Digital8

Talking to Tomorrow: How AI Avatars Transform Human Interaction (Chair: Prof. Dr. Marco Bade)

15:00 - 15:30

Dr. Jan Stodt presents how avatar-based technologies are transforming digital communication, user interaction, and virtual engagement.

Jan Schellenberger

Co-Founder GoAva

Critical Analysis of the Influence of AI (Chair: Mohamed Elhayany)

15:30 - 16:00

Prof. Dr. Jörg Müller-Lietzkow offers a critical examination of AI’s growing influence on society, media structures, and human decision-making.

Prof. Dr. Jörg Müller-Lietzkow

Co-Founder GoAva

Coffee Break

16:00 - 16:15

Emerging Cybersecurity Challenges in Journalism - Strategies to Safeguard Confidentiality and Integrity (Chair: Prof. Dr. Reiner Creutzburg)

16:15 - 16:45

Prof. Dr. Tim Stuchtey addresses emerging cybersecurity challenges in journalism and strategies to safeguard information integrity in the digital era.

Prof. Dr. Tim Stuchtey

German UDS

AI Agents in Global Digital Media: Economic and Technological Impacts (Chair: Prof. Dr. Tim Stuchtey)

16:45 - 17:15

Prof. Dr. Zvezdan Vukanovic examines how AI and intelligent agents are driving a paradigm shift with profound economic and technological impacts on the global digital media industry.

Prof. Dr. Zvezdan Vukanovic

Columbia Business School

AI, Influence, and the Architecture of the Digital Society (Chair: Prof. Dr. Georg Loscher)

17:15 - 17:45

Prof. Dr. Jo Groebel — Thrills, Risks, and Opportunities: Insights from 25 Years of the World Internet Project on Online Behavior and Artificial Intelligence

Analyzing global trends in digital engagement, trust, and technological disruption through the long-term lens of the World Internet Project.

Prof. Dr. Hans van Kranenburg — Big Tech, Surveillance Capitalism, and Public Value

Investigating how dominant technology platforms influence societal structures, challenge privacy, and reshape the concept of public interest.

Prof. Dr. Jo Groebel

Prof. Dr. Hans van Kranenburg

Coffee Break

17:45 - 18:00

International Round Table “Artificial Intelligence” (Chair: Prof.Dr. Mike Friedrichsen)

18:00 - 19:30

An international round table featuring Patrick Gruhn, Luis Aguilera Sanchez, Dr. Rui Pedro Silva, Dr. Dr. Marcel Lötscher, and Sergio Rodriguera Jr., discussing the strategic, ethical, and societal implications of artificial intelligence in the global digital economy.

Patrick Gruhn — Effects of Artificial Intelligence on Strategic Management in Media Companies: The Case of TV Broadcasters

Analyzing how AI is transforming strategic decision-making and operational models within television broadcasting and media management.

Luis Aguilera Sanchez — Leveraging AI to Increase Business Performance: Understanding Value Flow for Customers

Examining how AI-driven systems can optimize customer value creation and enhance overall business efficiency.

Dr. Rui Pedro Silva — AI and Digital Transformation in Global Enterprises

An insight into global enterprise transformation by a leading executive and scholar in digital leadership, currently Vice President for Leadership & Talent Development at Adidas.

Sergio Rodriguera Jr. — AI, National Security, and Financial Innovation

Co-Founder of Straylight Systems and Chief Growth Officer at General Radar, specializing in multimodal AI, sensor fusion, and dual-use technologies bridging national security, finance, and advanced data systems.

Patrick Gruhn

Digital entrepreneur, German UDS Founders’ Circle

Luis Aguilera Sanchez

Director of Business Management Azure Data Microsoft

Dr. Rui Pedro Silva

Global VP @ adidas, Digital & Transformation Executive)

Dr. Marcel Lötscher

FMA Liechtenstein (Market and Fonds)

Casual Networking

19:30 - 22:00

Welcome and Reflection on Day 1 (Fully Online)

09:00 - 09:30

Towards a New Paradigm Shift: Leveraging AI & AI Agents—Economic and Technological Impact on the Global Digital Media Industry (Fully Online)

09:30 - 10:00

Prof. Dr. Zvezdan Vukanovic presents his paper on how artificial intelligence and autonomous agents are transforming the global digital media industry, emphasizing their economic impact, technological disruption, and implications for future development.

Prof. Dr. Zvezdan Vukanovic

Designing Inclusive Mobile Interfaces: Leveraging Human-Centered Methodologies for Sustainable Knowledge Sharing (Fully Online)

10:00 - 10:30

Prof. Dr. Petyo Budakov presents his paper on applying human-centered design approaches to create inclusive mobile interfaces that foster accessibility, collaboration, and sustainable knowledge exchange.

Prof. Dr. Petyo Budakov

Coffee Break

10:30 - 10:45

Out of the Slop – on narration in immersive media and the experience economy (Fully Online)

10:45 - 11:15

Dr. Kathrin Brunner presents her paper exploring how storytelling in immersive media shapes audience engagement and value creation within the evolving experience economy.

Dr. Kathrin Brunner

REVFIN – Practical experience (Fully Online)

11:15 - 11:45

Dennis Hartung presents his paper that highlights the REVFIN environmental project in Vietnam and showcases practical experiences of international, intercultural cooperation, supported and limited by digital tools and artificial intelligence.

Dennis Hartung

Media and Society, or: How to Capitalize Preferences of Higher Order (Fully Online)

11:45 - 12:15

Viktoria Heyer presents her paper examining how media and society intersect in shaping and capitalizing on higher-order preferences, offering a critical perspective on value creation and audience influence in the digital era.

Coffee Break

12:15 - 12:30

Validating AI Translation: Policy, Ethics, and Stigma in Scholarly Oral Presentations (Fully Online)

12:30 - 13:00

Yuto Kunitake presents the paper examining how artificial intelligence is transforming oral presentations at international conferences, addressing the benefits, limitations, and evolving ethical and communicative implications of AI-assisted delivery.

Yuto Kunitake

Critical Literacies on Algorithmic Platforms: Rethinking Journalism for Young Citizens (Fully Online)

13:00 - 13:30

FH-Prof. Dr. Robert Gutounig presents the paper on how social media journalism can promote political education and civic engagement among youth, while emphasizing the need for media literacy to critically navigate and participate in algorithm-driven communication environments.

Gutounig Robert

Strategy framework design for the application of XR and AI-integrated digital technologies in the field of cultural heritage (Fully Online)

13:30 - 14:00

Dr. Wei Yuan presents the paper about study conducts a systematic literature review, case analysis, and mixed design research focusing on the characteristics of XR and AI technologies as well as the effective communication of cultural heritage.

Wei Yuan

Dr.

Closing Remarks and Farewell (Fully Online)

14:00 - 14:30

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Patrick Gruhn — Effects of Artificial Intelligence on Strategic Management in Media Companies: The Case of TV Broadcasters

Analyzing how AI is transforming strategic decision-making and operational models within television broadcasting and media management.

Luis Aguilera Sanchez — Leveraging AI to Increase Business Performance: Understanding Value Flow for Customers

Examining how AI-driven systems can optimize customer value creation and enhance overall business efficiency.

Dr. Rui Pedro Silva — AI and Digital Transformation in Global Enterprises

An insight into global enterprise transformation by a leading executive and scholar in digital leadership, currently Vice President for Leadership & Talent Development at Adidas.

Sergio Rodriguera Jr. — AI, National Security, and Financial Innovation

3rd International Conference on Digital Science in Media and Communication

Event Access: Hybrid Event

Event Schedule

Thursday, November 6, 2025

Opening & Welcome

Welcoming address

Impact of AI on the future of journalism—based on Aftonbladet (Chair: Prof. Dr. Steven Ney)

Augmenting Communication: Creativity, Ethics, and Expression in the Age of AI (Chair: Prof. Dr. Maren Borkert)

Coffee Break

Technological Developments, AI, Disinformation, and Verification: Challenges and Implications for News Media (Chair: Prof. Dr. Mike Friedrichsen)

Media Business and Media Economics! Isn‘t the Core Question the One about Content? (Chair: Prof. Dr. Mike Friedrichsen)

Digital Accountability: Navigating Law, Markets, and Machine Intelligence (Chair: Prof. Dr. Thomas Staubitz)

Lunch Break

Corporate Communications - how can we learn from each other? (Chair: Prof. Dr. Marco Bade)

Talking to Tomorrow: How AI Avatars Transform Human Interaction (Chair: Prof. Dr. Marco Bade)

Critical Analysis of the Influence of AI (Chair: Mohamed Elhayany)

Coffee Break

Emerging Cybersecurity Challenges in Journalism - Strategies to Safeguard Confidentiality and Integrity (Chair: Prof. Dr. Reiner Creutzburg)

AI Agents in Global Digital Media: Economic and Technological Impacts (Chair: Prof. Dr. Tim Stuchtey)

AI, Influence, and the Architecture of the Digital Society (Chair: Prof. Dr. Georg Loscher)

Coffee Break

International Round Table “Artificial Intelligence” (Chair: Prof.Dr. Mike Friedrichsen)

Casual Networking

Friday, November 7, 2025

Welcome and Reflection on Day 1 (Fully Online)

Towards a New Paradigm Shift: Leveraging AI & AI Agents—Economic and Technological Impact on the Global Digital Media Industry (Fully Online)

Designing Inclusive Mobile Interfaces: Leveraging Human-Centered Methodologies for Sustainable Knowledge Sharing (Fully Online)

Coffee Break

Out of the Slop – on narration in immersive media and the experience economy (Fully Online)

REVFIN – Practical experience (Fully Online)

Media and Society, or: How to Capitalize Preferences of Higher Order (Fully Online)

Coffee Break

Validating AI Translation: Policy, Ethics, and Stigma in Scholarly Oral Presentations (Fully Online)

Critical Literacies on Algorithmic Platforms: Rethinking Journalism for Young Citizens (Fully Online)

Strategy framework design for the application of XR and AI-integrated digital technologies in the field of cultural heritage (Fully Online)

Closing Remarks and Farewell (Fully Online)

Event Schedule

Thursday, November 6, 2025

Opening & Welcome

Welcoming address

Impact of AI on the future of journalism—based on Aftonbladet (Chair: Prof. Dr. Steven Ney)

Augmenting Communication: Creativity, Ethics, and Expression in the Age of AI (Chair: Prof. Dr. Maren Borkert)

Coffee Break

Technological Developments, AI, Disinformation, and Verification: Challenges and Implications for News Media (Chair: Prof. Dr. Mike Friedrichsen)

Media Business and Media Economics! Isn‘t the Core Question the One about Content? (Chair: Prof. Dr. Mike Friedrichsen)

Digital Accountability: Navigating Law, Markets, and Machine Intelligence (Chair: Prof. Dr. Thomas Staubitz)

Lunch Break

Corporate Communications - how can we learn from each other? (Chair: Prof. Dr. Marco Bade)

Talking to Tomorrow: How AI Avatars Transform Human Interaction (Chair: Prof. Dr. Marco Bade)

Critical Analysis of the Influence of AI (Chair: Mohamed Elhayany)

Coffee Break

Emerging Cybersecurity Challenges in Journalism - Strategies to Safeguard Confidentiality and Integrity (Chair: Prof. Dr. Reiner Creutzburg)

AI Agents in Global Digital Media: Economic and Technological Impacts (Chair: Prof. Dr. Tim Stuchtey)

AI, Influence, and the Architecture of the Digital Society (Chair: Prof. Dr. Georg Loscher)

Coffee Break

International Round Table “Artificial Intelligence” (Chair: Prof.Dr. Mike Friedrichsen)

Casual Networking

Friday, November 7, 2025

Welcome and Reflection on Day 1 (Fully Online)

Towards a New Paradigm Shift: Leveraging AI & AI Agents—Economic and Technological Impact on the Global Digital Media Industry (Fully Online)

Designing Inclusive Mobile Interfaces: Leveraging Human-Centered Methodologies for Sustainable Knowledge Sharing (Fully Online)

Coffee Break

Out of the Slop – on narration in immersive media and the experience economy (Fully Online)

REVFIN – Practical experience (Fully Online)

Media and Society, or: How to Capitalize Preferences of Higher Order (Fully Online)

Coffee Break

Validating AI Translation: Policy, Ethics, and Stigma in Scholarly Oral Presentations (Fully Online)

Critical Literacies on Algorithmic Platforms: Rethinking Journalism for Young Citizens (Fully Online)

Strategy framework design for the application of XR and AI-integrated digital technologies in the field of cultural heritage (Fully Online)

Closing Remarks and Farewell (Fully Online)