Extended Reality (XR) Essentials: Strategic Insights for a Virtual Future (3 Days)
Date: July 9th-11th, 2025
Costs: € 750,- per person Online / € 900,- per person Face-to-Face
This intensive three-day programme is designed for managers and practitioners with limited technical experience but increasing responsibility for exploring or implementing Extended Reality (XR) technologies—including Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR)—within their organisations. As immersive technologies move from experimentation to enterprise integration, leaders must understand the opportunities, risks, and strategic value XR can bring to their teams, operations, and customer experiences.
The course covers the following core XR topics:
- What is XR? Definitions, platforms, and use cases
- XR trends and emerging market applications
- Hardware and software essentials
- Human experience design and spatial interaction
- Risk factors: accessibility, ethics, and user safety
- Data privacy and immersive environments
- Organisational readiness and adoption strategies
- Integration with existing systems and workflows
- Cost, scalability, and ROI evaluation
- Leadership roles in XR innovation and experimentation
Each day blends expert-led briefings with interactive demos, immersive experience design workshops, and peer-based exploration.
Day 1 – provides a strategic overview of XR technologies and market potential.
Day 2 – focuses on experience design, implementation readiness, and organisational fit.
Day 3 – explores governance, ethics, and future-proofing XR strategies in participants’ own contexts.
Participants will leave equipped to evaluate XR opportunities, lead informed discussions with technical teams, and shape immersive strategies aligned with their organisation’s goals.