Research Group:

Digital Entrepreneurship and Management

Head of the Research Group:

Maren Borkert

Digital Entrepreneurship and Management explores how digital technologies are reshaping the way businesses are created, managed, and scaled. This field delves into topics such as platform-based business models, e-commerce strategies, digital transformation leadership, and innovation ecosystems. It prepares students to lead in a world where agility and technological adaptability are key to success. Research areas include startup ecosystems in the digital age, managing remote teams effectively, leveraging AI for business growth, and the role of sustainability in digital enterprises.